How standards instil trust in the latest ISOfocus

by Elizabeth Gasiorowski-Denis on

With trust, businesses and consumers embark on a lifelong journey towards solutions that will meet their mutual expectations – productivity, performance and quality of life. In theISOfocus magazine (July/August 2016), you’ll learn about how standards help bridge this relationship, instilling confidence on both sides.

In her opening comment, Fadilah Baharin, CEO of Department of Standards Malaysia, the ISO member for the country, highlights how ISO standards serve as a barometer by which customers, potential business partners and employees evaluate you and your business.

Cover of ISOfocus July/August 2016 - A time for trust

“I believe standards instil trust. Standards are no longer about product differentiation but about creating a uniform experience that gives your customers confidence in your products and services. The differentiation and marketing edge now lies in how successfully your brand or organization has been able to build and nurture consumer relationships that are sustainable, solely by promising the same ‘quality’ and ‘experience’ every single time.”

According to the 2016 Edelman Trust Barometer, published by independent public relations firm Edelman, the reason trust in business has increased is because companies produce economic growth, contribute to the greater good and allow people to be productive members of society. That said, two of the 16 trust-building leadership attributes cited in the report raise pertinent questions, namely whether CEOs place a premium on offering high-quality products and services, and whether they are focused on driving innovation and introducing new products, services or ideas.

Full article: http://www.iso.org/iso/home/news_index/news_archive/news.htm?refid=Ref2099