{"id":338,"date":"2016-07-07T02:12:35","date_gmt":"2016-07-07T02:12:35","guid":{"rendered":"https:\/\/compliancems.com.au\/?p=338"},"modified":"2016-07-07T02:12:35","modified_gmt":"2016-07-07T02:12:35","slug":"how-standards-instil-trust-in-the-latest-isofocus","status":"publish","type":"post","link":"https:\/\/compliancems.com.au\/?p=338","title":{"rendered":"How standards instil trust in the latest ISOfocus"},"content":{"rendered":"<p>by <span class=\"vcard author\">Elizabeth Gasiorowski-Denis<\/span> on <time class=\"updated published\" datetime=\"2016-07-06\">6 July 2016<\/time><\/p>\n<div class=\"entry-summary introduction\">With trust, businesses and consumers embark on a lifelong journey towards solutions that will meet their mutual expectations\u00a0\u2013 productivity, performance and quality of life. In the<em>ISOfocus<\/em> magazine (<a title=\"ISOfocus, July\/August 2016: A time for trust\" href=\"http:\/\/www.iso.org\/iso\/home\/news_index\/iso_magazines\/isofocusplus_index\/isofocusplus_2016\/isofocusplus_2016-04.htm\">July\/August\u00a02016<\/a>), you\u2019ll learn about how standards help bridge this relationship, instilling confidence on both sides.<\/div>\n<div class=\"entry-content\">\n<p>In her opening comment, Fadilah\u00a0Baharin, CEO of Department of Standards Malaysia, the ISO member for the country, highlights how ISO standards serve as a barometer by which customers, potential business partners and employees evaluate you and your business.<\/p>\n<div class=\"extended\">\n<figure class=\"frame width-180 align-right\"><a title=\"Download ISOfocus July\/August 2016 [pdf]\" href=\"http:\/\/www.iso.org\/iso\/isofocus_117.pdf\"><img decoding=\"async\" src=\"http:\/\/www.iso.org\/iso\/isofocus_117.jpg\" alt=\"Cover of ISOfocus July\/August 2016 - A time for trust\" border=\"0\" \/><\/a><figcaption><\/figcaption><div class=\"copyright\"><a title=\"Download ISOfocus July\/August 2016 [pdf]\" href=\"http:\/\/www.iso.org\/iso\/isofocus_117.pdf\">A time for trust<\/a><\/div>\n<\/figure>\n<p>\u201cI believe standards instil trust. Standards are no longer about product differentiation but about creating a uniform experience that gives your customers confidence in your products and services. The differentiation and marketing edge now lies in how successfully your brand or organization has been able to build and nurture consumer relationships that are sustainable, solely by promising the same \u2018quality\u2019 and \u2018experience\u2019 every single time.\u201d<\/p>\n<p>According to the 2016\u00a0Edelman\u00a0Trust\u00a0Barometer, published by independent public relations firm Edelman, the reason trust in business has increased is because companies produce economic growth, contribute to the greater good and allow people to be productive members of society. That said, two of the 16 trust-building leadership attributes cited in the report raise pertinent questions, namely whether CEOs place a premium on offering high-quality products and services, and whether they are focused on driving innovation and introducing new products, services or ideas.<\/p>\n<p>Full article:\u00a0http:\/\/www.iso.org\/iso\/home\/news_index\/news_archive\/news.htm?refid=Ref2099<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>by Elizabeth Gasiorowski-Denis on 6 July 2016 With trust, businesses and consumers embark on a lifelong journey towards solutions that will meet their mutual expectations\u00a0\u2013 productivity, performance and quality of life. In theISOfocus magazine (July\/August\u00a02016), you\u2019ll learn about how standards help bridge this relationship, instilling confidence on both sides. In her opening comment, Fadilah\u00a0Baharin, CEO of Department of Standards Malaysia, the ISO member for the country, highlights how ISO standards serve as a barometer by which customers, potential business partners and employees evaluate you and your business. A time for trust \u201cI believe standards instil trust. Standards are no longer about product differentiation but about creating a uniform experience that[&#8230;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-338","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/compliancems.com.au\/index.php?rest_route=\/wp\/v2\/posts\/338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/compliancems.com.au\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/compliancems.com.au\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/compliancems.com.au\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/compliancems.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=338"}],"version-history":[{"count":2,"href":"https:\/\/compliancems.com.au\/index.php?rest_route=\/wp\/v2\/posts\/338\/revisions"}],"predecessor-version":[{"id":340,"href":"https:\/\/compliancems.com.au\/index.php?rest_route=\/wp\/v2\/posts\/338\/revisions\/340"}],"wp:attachment":[{"href":"https:\/\/compliancems.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/compliancems.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/compliancems.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}